The Top 27 Must-Have AI Tools for Marketing in 2024

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

In this blog post, we will discuss the benefits of using AI in marketing and explore the different types of AI tools that are available to marketers. We will also provide tips on how to choose the right AI tools for your marketing needs.

So, what are you waiting for? Read on to learn more about how AI can help you take your marketing to the next level.

Types of AI Tools for Marketing

Best AI Tools for Marketing

Picking AI Tools for Marketing

Benefits of AI Tools for Marketing

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Types of AI Tools for Marketing

AI tools for marketing come in various forms, each designed to tackle specific aspects of marketing strategies and operations. Let’s delve into the various types of AI tools available and discuss how they cater to different marketing needs such as analytics, customer engagement, content creation, and automation.

AI-Powered Writing Assistants

These tools help marketers generate content, such as blog posts, social media posts, and email campaigns. Using writing assistants helps saves time and creates more engaging content. You can also refine your marketing content effortlessly with AI Checker.

AI-Powered Content Marketing Platforms

AI-powered content marketing platforms can help marketers manage their content marketing campaigns. These platforms can help marketers track their results, identify trends, and optimize their content for search engines.

AI-Powered SEO Tools

These tools help marketers improve their website’s search engine ranking. These tools can help marketers identify keywords, track their progress, and make changes to their website to improve their rankings.

AI-Powered Marketing Automation Tools

AI-powered marketing automation tools can help marketers automate tasks, such as sending email campaigns, creating social media posts, and managing customer relationships. These tools can help marketers save time and improve their efficiency.

AI-Powered Personalization Tools

AI-powered personalization tools can help marketers personalize their marketing messages for each individual customer. These tools can help marketers target ads based on a user’s interests, send personalized email campaigns, and create personalized content.

By leveraging the right AI tools, marketers can propel their campaigns to new heights of success, ensuring they remain at the forefront of innovation and effectiveness.

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Best AI Tools for Marketing

Now that we’ve navigated through the different types of AI tools reshaping marketing strategies, let’s zero in on the cream of the crop.

#1 Best AI Tool for Marketing:

What does it do? is a website visitor identification platform and remarketing tool. Our bevy of tools makes it a must-use for B2C and B2B organizations of all sizes. These include:

Website Visitor ID X-Ray Pixel’s X-Ray tool identifies up to 20% of anonymous visitors to your website. 

Even better, adding it to high-intent pages on your website is easy! 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Once you have it set up on specific pages, you can easily run targeted outreach automations based on what the user visited. 

Email Deliverability Tools

We’ve got email deliverability tools built right into our automation to protect your reputation. 

All our email automations begin with our Signs of Life Detector. 

After your email contacts are validated, we send an opening email. If your leads open the email, we put them through the rest of your automation. If they don’t, we don’t. Easy! 

This reduces spam complaints and gets your emails in front of the people who matter. 

Round Robin Sending 

Another tool for protecting your deliverability is round robin sending. 

We automatically send emails from multiple accounts. This means you can send more emails a day without catching the eye of email providers. 

#2 Best AI Tool for Marketing:

What does it do? is an AI writing assistant. It can help you with everything from writing blog posts and social media posts to creating email campaigns and ad copy.

How does it use AI? uses AI to understand your audience and their needs, and then generate content that is tailored to their interests.

#3 Best AI Tool for Marketing: Anyword

What does it do? 

Anyword is a data-driven copywriting tool. It helps you create more effective and engaging marketing content.

How does it use AI? 

Anyword uses AI to analyze your target audience and the competitive landscape, and then generate copy that is more likely to convert

#4 Best AI Tool for Marketing: Scalenut

What does it do? 

It is a content marketing platform that can help you with everything from generating ideas to writing and editing content.

How does it use AI? 

Scalenut uses AI to generate content, edit content, and identify keywords.

#5 Best AI Tool for Marketing: Semrush

What does it do? 

Semrush is a comprehensive marketing toolkit. It includes tools for SEO, social media marketing, and content marketing. 

How does it use AI? 

Semrush uses AI to track website rankings, improve your SEO performance, and find new keywords to target. 

Already a Semrush user? Check out our Semrush integration. Take your organic traffic to new heights with visitor identification!

#6 Best AI Tool for Marketing: Pro Rank Tracker

What does it do? 

Pro Rank Tracker is an SEO tool that tracks your website rankings. 

How does it use AI? 

Pro Rank Tracker uses AI to identify opportunities to improve your SEO performance 

#7 Best AI Tool for Marketing: Ink

What does it do? 

INK is a writing assistant. 

How does it use AI? 

It uses AI to improve writing style, grammar, and clarity. 

#8 Best AI Tool for Marketing: Seventh Sense

What does it do? 

Seventh Sense is a marketing platform. They help you improve your conversion rates and build stronger relationships with customers. 

How does it use AI? 

It uses AI to personalize marketing messages and content for each individual customer. 

#9 Best AI Tool for Marketing: Acrolinx

What does it do?

Acrolinx is a content editing platform designed to improve the quality of the content. 

How does it use AI? 

Acrolinx uses AI to fix errors in grammar, spelling, and style. It also uses AI to improve your content generally. 

#10 Best AI Tool for Marketing: MarketMuse

What does it do? 

Marketmuse is a content research and writing platform. 

How does it use AI? 

MarketMuse uses AI to help you find the right topics to write about. It generates high-quality content that is optimized for search engines.

#11 Best AI Tool for Marketing: Collato

What does it do?

Collato is an AI Assistant that helps you find, summarize, and generate new content using information from your internal work tools.

How does it use AI?

Collato uses AI to securely and privately help you make the most out of your work knowledge. Whether you need to quickly analyze data insights from your research, summarize complex documents, or write a blog article or a social media post, Collato helps you do it in seconds. It is also available as a Slack integration, so you can ask any work-related questions and get instant responses, right in Slack.

#12 Best AI Tool for Marketing:

What does it do? is an AI-powered revenue intelligence platform that analyzes customer interactions across calls, emails, and meetings to provide actionable insights for improving sales strategies and performance.

How does it use AI? uses AI to analyze sales calls and meetings to provide insights on customer interactions and feedbac and offers real-time data on sales processes, identifying best practices and areas for improvement.

#13 Best AI Tool for Marketing:

What does it do? is an AI-powered demand generation platform that helps to optimize ABM campaigns across paid media at scale. 

How does it use AI? takes your marketing creative, content assets, and audience segments to execute hundreds of campaigns at once. It will then enrich leads before syncing them with your CRM, and monitor performance based on pipeline generated, target-account information, and existing pipeline impact.

#14 Best AI Tool for Marketing: VSL 

What does it do?

VSL is AI software designed to help businesses create personalized and engaging content ranging from emails to ads to videos and social media updates.

How does it use AI?

VSL uses AI to create compelling video scripts that work for sales, social, landing pages, etc. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

#15 Best AI Tool for Marketing: AdScale

What does it do?

AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. 

How does it use AI?

AdScale uses machine learning to enable the automation and optimization of ad campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram. Its AI capabilities streamline the advertising process and help improve overall campaign performance.

#16 Best AI Tool for Marketing: Aidaptive 

What does it do?

Aidaptive is an intelligence platform designed to deliver personalized shopping experiences to ecommerce shoppers.

How does it use AI?

Aidaptive uses AI to optimize ecommerce websites and improve conversions. From personalized product recommendations to dynamic pricing strategies, Adaptive creates a highly individualized journey for each user.

#17 Best AI Tool for Marketing: Undetectable.AI 

What does it do? enhances your content to match the quality of human writing. Called “humanizing”, it removes AI detection and ensures your text will bypass AI detectors. 

How does it use AI? uses advanced AI algorithms to analyze patterns in human-generated content, learning to mimic these patterns with high accuracy to produce outputs that closely resemble the style, tone, and complexity of human-created texts, images, or other media.

#18 Best AI Tool for Marketing: Copy.AI 

What does it do? generates content (think marketing copy, blog posts, product descriptions, etc.), that helps streamline the content creation process for individuals and businesses.

How does it use AI? leverages AI, specifically natural language processing and generation models, to understand user prompts and generate creative, contextually relevant text, enabling efficient and varied content creation across a wide range of topics and styles.

#19 Best AI Tool for Marketing: Phrasee 

What does it do?

Phrasee is an AI-powered marketing language generation tool that optimizes and personalizes email subject lines, social media posts, and other copy to improve engagement rates and campaign performance.

How does it use AI?

Phrasee uses AI to create highly effective, brand-aligned marketing copy that resonates with target demographics and drives engagement.

#20 Best AI Tool for Marketing: Yotpo 

What does it do?

Yotpo is an ecommerce marketing platform that provides solutions for customer reviews, visual marketing, loyalty programs, and referrals, designed to help online businesses increase engagement and drive sales.

How does it use AI?

Yotpo uses AI to analyze customer behavior and feedback and personalize the shopping experience by recommending products, optimizing review collection and display, and automating targeted marketing campaigns to enhance customer engagement and retention.

#21 Best AI Tool for Marketing: 

What does it do? is an advanced digital marketing platform that uses AI to automate and optimize online advertising campaigns across multiple channels, aiming to increase efficiency and improve marketing ROI for businesses.

How does it use AI? uses AI to analyze data from campaigns, learning from interactions and outcomes to make real-time decisions on bidding, targeting, and optimization, thereby enhancing the performance of digital marketing efforts with minimal human intervention.

#22 Best AI Tool for Marketing: Wordtune 

What does it do?

Wordtune is an AI-powered writing tool that helps users refine and improve their content by suggesting rephrasing options to make the text more engaging, clear, and fluent.

How does it use AI?

Wordtune uses advanced AI algorithms to analyze the context and semantics of content, offering real-time suggestions for rephrasing and enhancing sentences to improve clarity, tone, and overall writing style.

#23 Best AI Tool for Marketing: 

What does it do? provides tools for automating tasks and workflows, enabling users to create custom automation without the need for coding, thereby enhancing productivity and efficiency in various business processes.

How does it use AI? utilizes AI to recognize and interact with web elements, enabling users to automate complex tasks and processes on websites by learning from user inputs and adapting to changes in web page layouts, streamlining workflow automation without requiring coding skills.

#24 Best AI Tool for Marketing: 

What does it do? is an AI-driven platform that enables the creation of customizable and realistic video content using virtual avatars and text-to-video technology, revolutionizing how video content is produced and personalized.

How does it use AI? uses AI to generate lifelike digital avatars and synchronize their speech and movements with user-provided text, creating seamless and realistic video presentations without the need for traditional video production methods.

#25 Best AI Tool for Marketing: Optimonk

What does it do?

OptiMonk AI helps optimize your site through its AI-powered conversion rate optimization and personalization platform.

How does it use AI?

OptiMonk uses AI to analyze website visitor behavior and data, enabling it to deliver personalized and targeted pop-up messages and offers at the optimal time, with the goal of improving user engagement, conversion rates, and overall customer experience.

#26 Best AI Tool for Marketing: Grammarly

What does it do?

Grammarly is an AI-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and more.

How does it use AI?

Grammarly is like a smart writing assistant that uses AI to check your text. It looks out for grammar mistakes, helps make your writing sound better, and even spots when you accidentally copy someone else’s words, making your writing clearer and more effective.

#27 Best AI Tool for Marketing: Hemingway

What does it do?

The Hemingway Editor uses AI to fix common writing issues like wordy sentences, passive voice, and more.

How does it use AI?

With its new AI function, the Hemingway Editor uses AI to analyze text for readability and style, offering suggestions to simplify and clarify writing, enhancing the user’s ability to produce clear, direct, and engaging content.

How to Choose the Right AI Tools for Marketing

Choosing the right AI tools for your marketing arsenal can be a daunting task, given the number of options available. Here are some tips on how to choose the right AI tools for your marketing needs

Consider your budget

AI tools can range in price from free to thousands of dollars per month. It’s important to set a budget before you start shopping for AI tools.

Consider your marketing goals

What are you hoping to achieve with AI? Do you want to increase website traffic, generate more leads, or improve customer satisfaction? Once you know your goals, you can start looking for AI tools that can help you achieve them.

Consider the size of your team

If you have a small team, you may want to choose AI tools that are easy to use and don’t require a lot of training. If you have a large team, you may want to choose AI tools that can scale with your business.

By following these tips, you can choose the right AI tools for your marketing needs and start using AI to improve your marketing results.

The Benefits of AI Tools for Marketing

AI tools are necessary for staying competitive and understanding the consumer landscape. Here are the key benefits that AI brings to the table for marketers:

Enhanced Customer Insights: AI tools excel in analyzing vast amounts of data to uncover patterns and trends that human analysts might overlook. This leads to deeper insights into customer behavior, preferences, and needs, allowing for more targeted and personalized marketing strategies.

Automation of Repetitive Tasks: From scheduling social media posts to sorting through email responses, AI can automate a range of repetitive tasks. This frees up marketers to focus on more strategic and creative aspects of their campaigns.

Improved ROI: By optimizing marketing strategies based on data-driven insights, AI tools can significantly improve the return on investment. Whether through more effective ad placements or tailored content strategies, AI helps ensure that marketing budgets are spent more efficiently.

Enhanced Customer Experience: AI-powered chatbots and personalized content recommendations are just a couple of examples of how AI can improve the customer experience. By providing timely and relevant interactions, businesses can enhance engagement and satisfaction, leading to increased loyalty and sales.

Real-time Decision Making: AI tools can process and analyze data in real-time, providing marketers with the insights needed to make quick decisions. This agility is crucial in a digital landscape where trends and consumer behaviors can shift rapidly.

Content Creation and Optimization: From generating written content to optimizing it for search engines, AI tools can assist in creating high-quality, relevant content that resonates with target audiences. This not only helps in engaging customers but also in establishing a brand’s authority in its niche.

By leveraging these benefits, marketers can craft more effective and efficient strategies, driving growth and enhancing their brand’s presence in the digital realm.

Make AI Tools Part of Your Marketing Strategy

AI is a powerful tool that can be used to improve marketing results. By automating tasks, personalizing marketing messages, and creating more effective and engaging content, AI can help marketers reach their target audiences more effectively and efficiently.

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AI Tools for Marketing FAQs 

Q. What are AI tools for marketing?

AI tools for marketing are software solutions that utilize artificial intelligence technologies to automate tasks, analyze data, and provide insights, thereby enhancing marketing strategies and customer engagements.

Q. How do AI marketing tools improve customer engagement?

They personalize customer interactions through data analysis, predict consumer behavior, and enable targeted content delivery, significantly enhancing engagement and satisfaction.

Q. Can AI in marketing predict customer behavior?

Yes, by analyzing vast amounts of data and identifying patterns, AI tools can predict customer behavior, helping marketers to anticipate needs and tailor their strategies accordingly.

Q. What types of tasks can AI automate in marketing?

AI can automate various tasks, including content creation, email marketing, social media posts scheduling, customer segmentation, and chatbot conversations.

Q. How do AI tools analyze marketing data?

AI tools use machine learning algorithms to sift through data, recognize patterns, and extract actionable insights, making data analysis both faster and more accurate.

Q. What is the role of machine learning in AI marketing tools?

Machine learning enables AI marketing tools to learn from data over time, continuously improving their predictions, personalizations, and efficiency in tasks like ad targeting and content recommendation.

Q. Are AI marketing tools expensive?

The cost varies widely depending on the tool’s complexity and capabilities, but there are affordable options for small businesses, making AI accessible to a broad range of companies.

Q. How do AI tools personalize marketing content?

They analyze individual user data, including past behaviors and preferences, to deliver personalized content, offers, and recommendations, enhancing the user experience.

Q. Can AI tools help with SEO in marketing?

Yes, AI tools can analyze search trends, optimize content for keywords, and improve website structure, significantly enhancing SEO efforts.

Q. What is conversational AI and how does it benefit marketing?

Conversational AI, like chatbots and virtual assistants, interacts with users in natural language, providing support and personalized recommendations, thereby improving customer service and engagement.

Q. How do AI tools for marketing optimize ad campaigns?

They analyze performance data in real time, adjusting targeting and bidding strategies to maximize campaign effectiveness and ROI.

Q. What is predictive analytics in AI marketing?

Predictive analytics uses AI to analyze data and predict future trends and customer behaviors, helping marketers to make informed decisions and strategic plans.

Q. How does AI impact email marketing?

AI optimizes email marketing by personalizing content, determining optimal send times, segmenting audiences, and improving open and conversion rates.

Q. Can AI in marketing improve customer loyalty?

Yes, through personalized experiences, timely interactions, and predictive analytics, AI can enhance customer satisfaction and loyalty.

Q. How does AI facilitate content creation in marketing?

AI tools can generate content ideas, draft written content, and optimize it for search engines, making content creation more efficient and aligned with audience interests.

Q. What are the challenges of implementing AI in marketing?

Challenges include data privacy concerns, the need for quality data, integration with existing systems, and understanding AI capabilities and limitations.

Q. How does AI enhance social media marketing?

AI analyzes user engagement, optimizes post timings, personalizes content, and provides insights into trends, improving social media strategy and engagement.

Q. What is the future of AI in marketing?

The future includes more advanced personalization, real-time data analysis, enhanced customer experiences, and innovative applications like augmented reality for immersive marketing.

Q. How do AI marketing tools handle data privacy?

They must comply with data protection regulations, use data ethically, and ensure transparency in data collection and use, protecting user privacy.

Q. Can small businesses benefit from AI marketing tools?

Absolutely, as there are scalable AI solutions that can improve efficiency, customer insights, and personalization, even on a smaller budget.

Q. How do AI tools improve marketing ROI?

By optimizing campaigns, personalizing customer interactions, and automating tasks, AI tools can significantly improve marketing efficiency and ROI.

Q. What are some popular AI tools for marketing?

Popular tools include HubSpot for CRM, Marketo for automation, Salesforce Einstein for analytics, and Chatfuel for chatbots.

Q. How do AI tools track and measure marketing performance?

They use advanced analytics to track key performance indicators (KPIs), providing insights into campaign effectiveness and areas for improvement.

Q. What is the best way to integrate AI tools into a marketing strategy?

Start with clear objectives, select tools that align with your goals, ensure data quality, and integrate AI gradually, learning and adapting as you go.

Q. How do AI marketing tools adapt to changing market trends?

They continuously analyze data, learning from new patterns and trends, allowing marketers to adjust strategies in real time to stay relevant.

Q. What role does AI play in customer segmentation?

AI analyzes customer data to identify distinct segments based on behavior, preferences, and demographics, enabling more targeted and effective marketing.

Q. How can marketers ensure they’re using AI ethically?

By prioritizing transparency, securing user consent for data use, respecting privacy laws, and using AI to enhance rather than manipulate user experiences.

Q. How does AI contribute to omnichannel marketing?

AI integrates data across channels to provide a seamless customer experience, personalizing interactions and ensuring consistency across touchpoints.

Q. What is the impact of AI on digital advertising?

AI optimizes ad targeting, bidding, and placement, improving the effectiveness and efficiency of digital advertising campaigns.

Q. How do companies measure the success of AI in their marketing efforts?

Success is measured by improved metrics such as engagement rates, conversion rates, customer satisfaction, and overall ROI from marketing campaigns.

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