Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results!
If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel, then we have some tips to help you take your marketing to the next level.
If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. Seriously, it takes less than 90 seconds to install, it’s free to signup, and you get your first 500 contacts at no cost. There’s really nothing to lose.
Ok, sales pitch over.
For those of you who are already seeing the benefit of this integration, we have a few tips to help you not only make the most of your inbound traffic but improve your overall marketing efforts. Our goal? To 10x your ROI!
Let’s jump in with these three ways you can take your Semrush and Customers.ai integration to the next level.
1. Turn Top-of-the-Funnel Content into a Lead Generation Tool
Semrush is all about helping you drive traffic.
From keyword recommendations to content ideas to the SEO writing assistant, Semrush helps you create content that performs well in search and speaks to your target audience.
And it works!
The problem is, once you create that content, it starts ranking, and you start seeing traffic, it doesn’t often go anywhere.
All of that hard work and unless someone fills out a form, you have no idea who they are and can’t reach them again.
This is where Customers.ai comes in.
Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. The post ranks for the term “LinkedIn ABM tips” and you get a ton of traffic.
You have several other posts about LinkedIn Ads that all drive traffic but at the end of the day, aren’t driving any leads.
With Customers.ai, you can build a segment for all of the LinkedIn pages and start identifying the names, emails, websites, etc. of the people visiting those pages.
From there, you can take that list of emails and create a remarketing campaign that sends them to a webinar or ebook about…you guessed it, LinkedIn Ads.
You know these people are interested in LinkedIn Ads but you also know they might not be interested in your services…yet.
With Customers.ai, you can take that top-of-the-funnel content you worked so hard to build and turn it into an actual lead generator.
2. Identify Content That Resonates with High-Intent Prospects
GA4 has made it really difficult to understand just how your content is performing and how users are moving through your site.
How are we supposed to know what content is resonating with users if we can barely find it in the platform?!
The answer is, you send landing page data to your CRM platform.
With Customers.ai, yes, you capture names, emails, etc., but you also capture landing pages.
All of that can be integrated into your CRM, giving you the ability to see what content prospects are viewing before they take an action.
Let’s break it down.
Pricing pages are pretty good indicators someone is interested in what you have to offer. Or at least they show more intent than say someone visiting the home page.
Take those visitors, and send their data to your CRM.
You have now started a customer profile and as they go through the funnel and you continue capturing page-level data, you can get a much clearer picture of of what pages they visited and the topics they are interested in.
Not only does this help your sales team better understand what the prospect is interested in but it also helps marketers understand the type of content that resonates with high-value prospects.
A better understanding equals better content, better personalization, and better results.
3. Superpower Your Abandoned Cart Recovery
You worked really hard to get product descriptions optimized, your Google shopping campaigns humming, and overall, your conversion rate feels pretty good.
But what if there was a bigger opportunity? What if you could turn more of those visits into sales?
We know that almost 70% of people abandoned their shopping carts.
We also know that abandoned cart recovery is big business. It’s why there are over 250 listings for shopping cart software on G2 alone.
Unfortunately, abandoned cart recovery only works if people fill out their information or you already have an existing customer profile.
The result? Abandoned cart recovery only reaches on average 3% of your site visitors.
With Customers.ai, you can 10x that!
Website visitor identification allows you to identify people who have reached the shopping cart but didn’t actually fill out their email. And with our ESP integrations, you can add those people directly into your existing automated cart recovery workflows, helping you can reach more people than ever before.
As marketers, we work really hard to get people to the point of purchase. Why not make sure that we can capture as many of them as possible?
Bonus Tip: Expand & Inform Your Retargeting Audiences
We mentioned top-of-the-funnel content earlier and I think it’s a really important point to drive home.
Working on the agency side for so many years, I can’t tell you how many times I heard “Traffic is great, but we need revenue”.
It’s really a catch-22 in the world of SEO.
You build content that performs really well. In fact, it performs too well. Traffic skyrockets but its top of the funnel content and the client isn’t quite as happy as you thought they’d be.
For agencies or marketing teams running full-funnel campaigns, this top-of-the-funnel content is great for remarketing audiences.
And it goes beyond top of the funnel.
In the good old days, you could build huge retargeting lists. Facebook and Google were brilliant at putting people into specific segments and delivering them applicable ads.
Unfortunately, that’s no longer the case.
With Click IDs out the door and privacy a bigger issue than ever before, retargeting audiences are shrinking.
That’s where Customers.ai comes in.
You can create really specific segments that will allow you to retarget down to the product page itself.
So whether you are trying to take that top-of-the-funnel audience and guide them through to purchase or take that high-intent audience and get them to finalize their purchase,
Either way, you can scale up your custom retargeting audiences and inform your platform-provided AI-generated audience (looking at you Advantage+).
The result? Expanded audiences, warm leads, better ROI, and happy teams!
Semrush + Customers.ai = Real Results
The Semrush integration really does feel like a perfect fit and we want more than anything for people to truly take advantage of what this integration offers.
Marketing is harder than ever.
With attribution challenges and Google doing whatever it is they are doing with their results on a day-to-day basis, getting results can be challenging.
Our goal is to make your life easier and make your look like the marketing star that you are.
If you are already an Semrush customer, head over to the App Center and easily add the Customers.ai pixel to your site.
If you aren’t, you can get started right here.
To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations.
Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.
2024 is just starting, giving you a ton of time to make a big impact and drive big results. Let’s do it!
Important Next Steps
See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.
The post Take Your Semrush & Customers.ai Integration to the Next Level appeared first on Customers.ai.