All successful businesses have one thing in common: they know how to reach potential customers in a way that convinces them to become actual customers. Because this is so fundamentally important, there are lots of platforms and tools that claim to be the best tool for the job. 

It can be difficult to tell from the outside what features are important and which tools are actually most effective. 

When comparing two different companies and their platforms, important questions to keep in mind are: 

How many potential customers can it identify? 

Do you own the information once it’s generated? 

Do emails come from your domain? 

Are the campaigns targeted and personalized?

Ideally, you want the answer to each of these questions to be yes. If the answer to even one of these is no, you’re losing out on a lot of leverage and flexibility that could be the key to sustainable, long-term success. 

Now that you know what matters, we can move on to the crucial question of the day: how do AddShoppers and Customers.ai stack up? Dig into the blogpost to find out. 

Unlock High-Intent Leads Hiding on Your Site

Book a demo of Customers.ai’s U.S. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

Book a Demo

Customers.ai vs. AddShoppers: How Many Potential Customers Can Each Identify? 

For most companies, this will be the most important question. You’re trying to add more contacts to your marketing funnels, right? So, how many contacts will the tools actually identify for you? 

Customers.ai’s Website Visitor ID X-Ray pixel identifies between 20% and 25% of visitors to your website! 

AddShoppers, on the other hand, identifies 12%. 

That’s a pretty big difference! 

Curious to see how many contacts you could generate? Drop your site in here and Customers.ai’s tool will analyze your site traffic and show you your potential! 

The X-Ray pixel is easy to install and works like a charm. Here’s a breakdown of its function! 

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Please enable JavaScript in your browser to complete this form.Website / URL *Grade my website

Customers.ai vs. AddShoppers: Do you Own the Information Once it’s Generated? 

Identifying visitors is a great first step. But identifying anonymous visitors is just the first step in turning them into customers! 

Learning who reaches your site is valuable but the real value depends on what you’re able to do with that information after the fact. What exactly the best next steps are depends on several factors but you want to be sure that no matter what those next steps are, you’re able to actually implement them. 

The only way to implement them is to own the data yourself. 

When you’ve got their contact information, you can put them into an existing email nurture campaign that’s already effective, put them in a remarketing audience to build recognition and trust, or anything else that makes sense for you! 

When you don’t own the information, you’re at the mercy of the data source. And that means you’re constricted by their technology and limitations, whether that’s best for your business or not. 

WIth Customers.ai: You own the data you generate! 

With AddShoppers: They own the data! They control how you reach your potential customers. They send a couple emails and if they don’t convert, oh well! 

With Customers.ai, you’re able to use the full force of all your marketing funnels as you see fit. 

This is just one example of how you can use your data and our integrations to supercharge your existing flows and make the most of your new contacts. 

Customers.ai vs. AddShoppers: Do Emails Come from Your Domain? 

Marketing to potential customers is a delicate process. You’re not just trying to keep your name in their head, you’re trying to gain their trust. 

Once they trust you, they’re much more likely to go from a potential customer to a customer-for-life! 

One crucial element of building trust is getting your contacts to feel like you, personally, are reaching out to them, personally. This is especially important as people get increasingly aware of phishing campaigns and other nefarious communications that might come their way. 

To that end, perhaps the most significant signal in email marketing is this: does the domain of the email address match with the person I’m supposedly receiving an email from? In other words, if you get an email from Mary’s Jewelry, I’m much more likely to read it and click a link if the sender is from marysjewelry.com. 

Emails that you send through Customers.ai come from your own domain. 

Emails that you send through AddShoppers come from their domain. That means that those contacts won’t feel like they’re hearing from you. Even worse, they may think of you as a company that is sending them untargeted spam or has sold their email address. 

Instead of creating trust and building a relationship with your contacts, you risk alienating them and creating a negative association with your brand. 

Customers.ai vs. AddShoppers: Are the Campaigns Targeted and Personalized? 

Nurturing is maybe the most important word in marketing. 

The concept is simple: not all potential customers are alike and so you have to market to them differently. 

Smart marketers use a variety of different signals to segment their audience into different nurture campaigns. Those intent signals include: 

Personal Details

 Personal Touch in Communication: Make your messages stand out by incorporating your leads’ names and other personal details. This approach of personalizing communication, such as using their names in emails, significantly enhances engagement levels.

Visitor Interests on Your Site 

Segmentation Based on Interests: Organize your leads according to the specific landing pages they have shown interest in. This segmentation allows you to identify their particular needs or the solutions they are searching for, enabling you to customize your content and offers to align with their interests.

User Activity and Engagement 

Segmenting by Engagement: Pay attention to leads that navigate through several pages or invest time in exploring your site thoroughly. These individuals demonstrate a higher level of engagement. Focus your efforts on these engaged users by offering them more in-depth information or exclusive deals.

Time Investment on Content 

Gauging Interest Through Time Spent: When a lead spends a considerable amount of time on a particular page, it indicates a deep interest in the subject. Categorize these users separately to provide them with more detailed content or tailored offers that correlate with their demonstrated interests.

Geographical Considerations 

Localization of Marketing Efforts: Customize your marketing strategies based on the geographical locations of your leads. This could mean offering region-specific promotions, organizing local events, or creating content that aligns with local trends and preferences.

You use the most important intent signals to you to segment your nurture campaigns so that you maximize effectiveness without having to build hundreds and hundreds of different campaigns.

Strategies for Refined Segmentation

Integrating Multiple Segments: Enhance the precision of your targeting by combining various data points, such as focusing on leads from a particular industry, of a certain company size, who have shown significant interest in a specific topic.

Continuous Optimization: Implement A/B testing to identify which segments are more responsive to certain content or offers. Use this insight to continuously refine your segmentation for better results.

Adaptability is Key: Remember that as leads progress through the sales funnel, their interests and requirements may evolve. Maintain flexibility in your segmentation and adjust your strategies to stay relevant to their current needs.

Building smartly segmented, personalized campaigns is the best way to get new customers. 

With Customers.ai, you can build personalized and targeted campaigns. This includes everything from digital ad retargeting to abandoned cart flows. Contacts come with the intent information you need to execute on these campaigns: what pages they looked at, how long they looked at them, and more! 

With AddShoppers, you cannot build personalized and targeted campaigns. They own the data and contact; you don’t. They send a couple generic emails and if the contact doesn’t convert, that information is lost forever. 

Customers.ai vs. AddShoppers: Conclusion

To sum things up, here’s where Customers.ai and AddShoppers stand on the crucial questions: 

How many potential customers can it identify? 

Customers.ai can identify 20-25% of your anonymous website visitors. 

AddShoppers can identify 12% of your anonymous website visitors. 

Do you own the information once it’s generated? 

You own the contacts Customers.ai generates from your website. 

You do not own the contacts AddShoppers generates from your website. 

Do emails come from your domain? 

When you send emails from Customers.ai’s system, they come from your domain. You can also export the contacts to MailChimp, Sendgrid, or other email systems and reach your new contacts that way. 

Are the campaigns targeted and personalized?

You can customize your campaigns to contacts generated by Customers.ai to your heart’s content! 

You cannot customize and personalize the campaigns sent from AddShoppers. 

Interested in revolutionizing your approach to marketing? See how many contacts Customers.ai could generate for you and get started today! 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Important Next Steps

See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.

Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.

Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post AddShoppers vs. Customers.ai: An Honest Assessment appeared first on Customers.ai.